Shell - Goal Zero
Shell's Goal Zero was an internal campaign to help employees think 'safety' at all times. I wanted 'Goal Zero' to be in the very fabric of everything Shell engaged in, so it appeared on everything from tools to tyres.
Shell's Goal Zero was an internal campaign to help employees think 'safety' at all times. I wanted 'Goal Zero' to be in the very fabric of everything Shell engaged in, so it appeared on everything from tools to tyres.